Breastfeeding mummies: the breastfeeding emoji has arrived (well, on Twitter at least. It looks set to follow on Facebook, Android and Apple in due course).
This is surely good news for breastfeeding mothers. Short of time, lacking sleep and (unlike the headless lady in the emoji itself) often having to support a baby with one hand and attempt to type messages with the other, this will no doubt make communicating with the outside world just that little bit easier.
The proposal for the emoji was made by a London nurse, Rachel Lee, who observed that "The lack of a breastfeeding emoji represents a gap in the Unicode Standard given the prevalence of breastfeeding in cultures around the world, and throughout history...Given the nature of breastfeeding occurs at all hours of the day and night, text communication is frequently used during these times. This emoji is likely to be used in context for a message such as 'Up at 3am with baby [breastfeeding emoji]' " http://www.unicode.org/L2/L2016/16280-breastfeeding-emoji.pdf.
As well as filling the gap which Lee rightly identified and aiding the one-handed texter, I see the new emoji as another small step towards normalising breastfeeding and perhaps helping to tackle the negative cultural attitudes that, for some women, can undermine this feeding choice.
I fall squarely within the "fed is best" camp, and think that life should be as simple as possible for all mums, no matter how we choose to feed our babies. Also available one day, in The Mummy Coach's ideal world, will be the following emoji:
"Still trying to settle the baby after my husband accidentally overstimulated her while giving the [dreamfeed emoji]"
"Where did you put my clean [nursing bra emoji]?"
"I'm going to cry [baby just vomited up the entire feed emoji]"
"Can't speak right now [expressing emoji]"
"Will be a little bit late [chilling out on a rocking chair in the Peter Jones feeding room emoji]"
"Wah - had to throw away the entire bottle because I lost count of the [scoops of formula emoji]"
"Darling, can you please [sterilise the bottles emoji]?"
"Why can I not locate a single [level 2 teat emoji] in this house?!"